Best Offer & Fairest.
This store offered to pay the highest for some old gold that I wanted to get rid of, they paid me $138 for what another jewelry store offered only $62. I went to the gold company that holds a 2-day event at the Marriott thinking I'd get more, but was I wrong. They offered me $50 only, the lowest of all.
My family's personal jeweler for a few years now and I highly recommend them. Whether I go in for a watch battery or a jewelry purchase I am greeted with the same friendly staff. They aren't pushy like chain-mall stores, which is something I really appreciate.
We used to live in the Bay Area, and after comparing Berilian to prices in the city I no longer need to drive for a great deal. My wife will tell you, I don't spend easily, however I do know when I am getting a good deal.